Seed is an Aussie label which started in suburbia Melbourne. From there it has flourished & they now have shops all over Australia & a few in Asia.
Seed heritage has womens, girls, boys , baby & now teen clothes & even a candy store. Today I'm reviewing the kids shop.
I adore Seed kids clothing & accessories. Their clothing is right on trend as well as being playful, fun, a bit quirky & chić.
I think they are known for their brightly coloured patterned leggings. No colour in the rainbow is ever missing and no pattern is overlooked. From stars, leopard print, stripes & bold colours. They really add a bit of oomph to your child's outfit & it's fun seeing them deessed in something besides blue jeans.
Their current collection is filled with cute jumpers, from sequinned squirrels, bunnies with Pom Pom tails, perky looking parrots & other cute little critters. They always have lots of gorgeous cardigans for girls (which is important for a Melbourne girl, no matter what age as our weather is so unpredictable) & some smart looking jackets for boys. I would say the boys clothes are a bit more conservative than the girls with a focus on smart & handsome but always with a bit of edginess like a pop of colour.
They also have a beautiful baby range with classic jumpsuits, fun little leggings for both sexes (their current collection has mo's for boys & penguins for girl - über cute! ) And always with cosy & cute little beanies! It's hard to go pass seed for a newborn present.
But it's their accessories which take my breath away & the money from my wallet! It's impossible for me to walk into a Seed store & not come out with a pair of hair clips! They have bowls of accessories that look like liquorice allsorts & bubble gum balls. I feel like when I'm at their front counter I am in a candy store, not a clothing store!
And it doesn't end there, they also have brightly coloured headbands, cute as a button handbags & shoes which are simply too cool for school.
Seed Heritage is a fun filled shop which stimulates your senses & makes you feel happy as you browse around looking at their clothes, accessories & cool shop fit out.
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